ChoiceUp was conceived in the aftermath of the horrific massacre at Sandy Hook Elementary School in Newtown, Connecticut. An egregious and unfathomable act befallen those innocent children that day and unfortunately is becoming more commonplace. ChoiceUp has evolved to be the spirit of hope humanity so desperately needs to get itself out of the information bias silos that are tearing our species apart. It has become a place for ignorance extraction by instilling guiding principles from facts bringing vital awareness to a decision. Awareness that was lacking during all the events and choices made that led to such a preventable tragedy at Sandy Hook. ChoiceUp is a clarion call to all in our species for a more sustainable, less human-influenced suffering world.