ChoiceUp was conceived in the aftermath of the horrific massacre at Sandy Hook Elementary School in Newtown, Connecticut.  So many were shocked by what befell those innocent children that day.  ChoiceUp is a platform for increasing awareness.  Awareness that was lacking during all the events and choices that led to such a preventable tragedy.  The trail of poor decisions that manifested such an appalling outcome are what sparked the moniker ChoiceUp.

With everything connected and entangled, some Choices have immeasurable consequences, even the most prosaic and unconsidered ones.  Everyone able make decisions and they form the world.  ChoiceUp is not meliorism.  ChoiceUp is simply a clarion call to humanity for a more just and sustainable world, where decision-making supports our species’ self-preservation.