Mission Statement

ChoiceUp® is a platform and vehicle for the positive advancement of our species that is accomplished from sustainable choices.  We advocate for choices that are mutually beneficial for all; the decision-maker, others, and the planet.  It’s our mission to support the decisions necessary for humanity’s self-preservation and for it to be the best version of itself.  Making informed, evidence-based, and objective balanced decisions are required for a lasting mankind and inherent for our species to adapt socially and environmentally in the most natural concomitant way possible.  We promote decisions that manifest the least amount of suffering from one human to another.  ChoiceUp is a repository for sensibility, to be able to discern and make the best choice available in any circumstance as the universe, life, and people are all interdependent, interconnected, and entangled.