ChoiceUp® is a platform and vehicle for positive social change made from sustainable choices. We advocate for choices that are mutually benefiting for all; the decision-maker, others, and the planet. It’s our mission as a company to support the decisions necessary for humanity’s self-preservation and for it to be the best version of itself. To make choices that contribute to life’s inherent need for balance and provide the best opportunities for social unity. ChoiceUp promotes decisions that manifest the least amount of suffering from one human to another. ChoiceUp is a repository for discerning and executing the best choice available in any circumstance as the universe, nature, life, and people are all connected, complicated, and entangled.