ChoiceUp® is a platform and vehicle for positive social change made from sustainable choices. We advocate for choices that are mutually-beneficial for all; the decision-maker, others, and the planet. It’s our core as a company to support choices required for humanity’s self-preservation and proliferation. Choices that contribute to life’s inherent need for balance, offering the best opportunity for social unity and sustainability. ChoiceUp promotes decisions that manifest the least amount of suffering from one human to another writ large, as choices form the world. ChoiceUp is a repository for discerning and executing the best choice available in any circumstance as the universe, nature, and life are connected, complicated, and entangled.