Mission Statement

ChoiceUp® is a platform and vehicle for positive social change made from sustainable choices.  We advocate for choices that are mutually-beneficial for all; the decision-maker, others, and the planet.  It’s our core as a company to support the necessary choices needed for humanity’s self-preservation and proliferation.  We encourage choices that contribute to life’s inherent requirement of balance for a sustainable existence.  ChoiceUp promotes decisions that manifest the least amount of human-influenced suffering.  Choices form our world, and ChoiceUp is a repository for discerning and executing the best choice possible in any circumstance or situation as life is complicated, connected, and entangled.